Henry Rude is a casual street wear brand based in Malmö, Sweden. We aim to break the norms of classic street wear by using West African fabrics in our garments. Designed with urban people in mind, Henry Rude offers classic, yet modern silhouettes in order to let the prints speak for themselves.

Most garments are made in Ghana, where we work with independent small-scale business owners such as fabric wholesalers, tailors and seamstresses. We want to connect the West African textile industry with the non-African market and when buying a Henry Rude garment, you can be sure that your piece was handmade under decent working conditions. You also make it possible for us to develop our collaborations and continuing to help create economic opportunities for small businesses at a grassroot level. Together we can make an impact!